Here is the first series of tools I am sharing with my clients and partners. These are the everyday tools and techniques I use to ensure my clients see an increase in their customer base and revenue.
Below, you’ll find the first of main short and concise tips and tricks.
Create Great Pre-Opt-In Content
Companies that create and publish 15 blog posts per month generate around 1200 leads per month, according to Hubspot.
Generate content that can be presented in an engaging facebook poll, informational blog, user friendly tip to be utilized and sky’s the limit. One you have the information you want to share, think of creative ways to share it that make you the expert of your industry. One of my personal favorites are video posts. They can be utilized to build your youtube following as well. Post like this are great pre-opt-in content tools because it will entice the desired consumer to continue reading and find value in your service.
Develop Opt-In Content to make it worth the potential client giving you their information.
Most of the time, people won’t give you their email address for nothing. Give them an irresistible reason to engage with you!
- Downloadable PDF’s
- Time sensitive offers
Your Blog & Website
- Include an opt-in box on your blog’s sidebar
- Use an exit intent popup box
- Utilize your about page
Create a co-marketing offer with a partner that will benefit both parties. Tab into your desired target market and grow your email list by working with a partner.
The easiest way to start this is by creating an affiliate program for partners to promote your opt-in offers & products.
Add social media and share links to your emails, website and posts
- Make your content sharable (make word of mouth easier for your consumers)
- Create referral program
Pinterest or Youtube
Pin the cover image of your free download on your pinterest in order to intrigue people with your image. They will want to go to your website and take advantage of your offer.
This could be anything from:
- Coupon codes
- Video series
- Online trainings
- Google Hangouts
Our Next series will cover Facebook and Instagram Marketing. Wishing you a Happy Holiday Season and looking forward to hearing your input.