Opt-in email lists are crucial to any business owners, bloggers, and agencies success!
Ask any entrepreneur or marketer, the chances are that they’ll say it is a critical asset. In order for you to grow your following, you need to grow your email list fast.
But how do you do it?
Sure you can read up on all the great articles offering advice. But what do you do if you are short of time, money and not so tech savvy?
Not to worry. We’ll sum it up for you and provide you action items to acquire email opt-ins with powerful yet simple techniques.
We’ll look at 9 specific areas that can make a huge difference to your conversion efforts. Best of all each of these can be deployed in less than 5 minutes.
1. Produce quality updates and reviving old content?
Gaining your audiences attention via social media. Facebook, Twitter and Google+ now allow you to pin a post to the top of your page or profile page.
How can you implement it?
Pinning an update on Twitter
- Go to your Twitter profile page
- Find a tweet that you want to pin to the profile page
- Click the dotted icon that appears at the bottom of the tweet as shown in the image below
- Select “pin to your profile page” from the drop-down menu that appears.
Pinning an update on Facebook
- Visit your Facebook business page
- Find the post your would like to pin to the page
- Click on the arrow in the upper right-hand corner as shown the animated image below
- Select “Pin to Top” from the drop down menu
2. Are you directing your Facebook page visitors?
The Dollar Shave Club tried out a “call to action” button on its Facebook page.According to Brian Kim, Director of Acquisition, Dollar Shave Club –
“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.”
How can you implement it?
Log in to your Facebook account and go over to your Facebook page. On the cover photo, you will find a “Call to Action” button.
Click on it, choose your call to action, enter the URL and then click on Save Changes.
3. Are you stemming the flow of visitors existing your site?
70% or more of your website visitors will leave without ever coming back.
That is an awful lot of people that you never have the chance to engage.
What can you do about it?
Add an exit intent pop up. In other words, pop-ups that appear with a final offer, when it detects that the user is about to leave your page. HubSpot uses a simple exit intent pop up like this one.
How can you implement it?
- If you have a MailMunch plan you can create an exit intent pop up in a few minutes. (Don’t have a MailMunch plan sign up here for a free plan)
- Craft a compelling headline that would make visitors stop and take heed
- Offer an incentive that is of value to your audience in exchange for subscribing to your list.
4. Are you distracting your visitors?
Do you know if you are hindering or helping website visitors as they land on your page? If you are unsure, answer these questions.
- How many calls to action do you have in the sidebar?
- How many choices have you given visitors?
- Are you testing conversion rates and click-throughs on various elements of your page?
The new design included:
- reduced clutter
- no left sidebar
- clearer calls to action
- better images and a video
How to implement it?
Ensure that you are removing all unnecessary distractions. Ask yourself these questions about each element on the page:
- Does it have value for a visitor whether on a desktop or mobile device?
- Will it take them away from the page?
- Do all the elements on the page support the primary objective?
- Could sign-ups increase by removing the element? If so A/B test it with a tool like Optimizely.
5. How effective and brief are your forms?
How many questions can you ask on your web form without visitors abandoning your site? According to a Neilsen study and research by Formstack, filling out forms ranks among the top things that web users detest. So as a general rule of thumb less is best and clarity of your calls to action matters as well.
So how can you create forms that convert?
Here are a few tips:
- Optimize your form design for multiple devices including mobile devices.
- Use a simple eye-catching design
- Make input easy even on mobile devices
- Make your fields visually large to increase conversions
- Make your questions precise with no room for ambiguity
- Catch and alert users to input errors. But ensure that it returns the form with all the previously entered information retained.
- Does the visitor see the value in filling out the form? (Most users abandon websites rather than take the time to fill out a registration form unless the user sees value in filling out the form.)
6. Do you use this one opt-in strategy that outperforms all others?
Do you encourage visitors to subscribe at the end of your posts?
If not consider offering your readers a “content upgrade.”
Why does it perform so well?
Your visitors are reading the post through to the end because they are interested in your content.
They are therefore more likely to be open to reading more great content. The content upgrade offers a next logical step. The upgrade should offer potentially more value than they have received from the post.
How do you implement it?
- Identify a topic that readers are keen to learn about
- Create a related ebook Google Docs or MS Word
- Create a related infographic using Canva or Easel.ly
- Create an associated cheat sheet with a Google Docs or MS Word
- Create a relevant checklist with Checkli.com or Printablechecklist.org
- Create a related email course. Use a good email service provider like MailChimp or Aweber.
- Conduct related interviews using Skype or Google Hangouts
- Add the content upgrade section below your post. Use an opt-in form for the upgrade with a tool like MailMunch or link to a Leadpages two-step opt-in form.
7. Are you converting commentators into subscribers?
A person who comments on your article is likely to be interested in your content (assuming that it isn’t a spam comment). What better person to encourage to sign up to your email list.
If you have a WordPress site, you can use the Yoast Comment Hacks plugin. It can redirect your first-time commentators to a thank you page that has your opt-in form and incentive.
Stuart Walker from Nichehacks used an alternative plugin – Aweber Comment Form Plugin. It allows you to add a tick box that allows commentators to sign up to your list. He found that this addition alone accounted for 12.20% of his total email sign ups.
8. Are you making an offer that would be ridiculous to say no to?
So can you maximize the chance of them ever returning?
Present them with an offer that would be hard to say no to. Do it in the form of a pop-up that appears after a while. Why a pop-up?
Because you are tapping into the persuasion technique known as the “pattern interrupt”. The pattern interrupt causes something unexpected to happen. This shakes the brain from the complacency of getting used to a rhythm or pattern on the website.
How can you implement such offers and where?
- Use a free tool like MailMunch to create such offers.
- Keep the offer simple and focused on one product.
- Always test the copy of your offer.
- Ensure that the service you use does not slow down the loading of your webpage.
- Ensure that your pop up offer loads quickly.
- To maximize the ROI of such offers:
- Offer visitors an incentive to subscribe to your list
- Offer visitors that abandon their shopping cart an incentive to finish their order
- To keep visitors interested consider redirecting them to other offers or content on your site
- Offer customer support to e-commerce visitors who need help completing their purchase
- Invite users to follow you on social media
9. Are you using dynamic elements to get attention?
Consider a website visitor who reads your content and is scrolling down as they read on. The further they scroll down, the greater the likelihood that they are interested in your content.
So what can be done to tap into this interest and give your visitors a nudge to subscribe to your list?
Try using a scroll box. It is like a pop up box that appears only when you have scrolled some way down the page.
It works well as it appears after users have scrolled down and gotten some value of your content. The fact that it involves movement attracts the eyes. That means it stands a better chance of being noticed as opposed to a static offer you have in your sidebar.
Groove placed a scroll box on their blog. In the first 30days, they noticed that it resulted in a 1.4% conversion rate.
There are a few tactics for you to implement and get you started right now.
If you are getting qualified traffic to your site, then these visitors are yours for the taking. So, why not get them to join your email list and nurture your relationship with them.
So take action. Make it as easy as possible for them. MailMunch can help. If you are not already a user check it out. With this tool you don’t need to invest time, money and energy in design, code or technology.
What tip has worked best for you? Is there another tip that you would add to the list?
Article research information from Mailpoet.