Seasonal marketing ideas can feel cliche rather than exciting. However you feel about holiday-themed marketing, the evidence strongly suggests that it works—particularly during this time of year. Don’t miss an opportunity to cash in on holiday shopping with these easy seasonal marketing ideas.
Make it a special/ money saver
The best thing you can give shoppers around the holidays is a great savings. Aside from regular shopping, the end of the year has become a routine time for people to make big purchases on products and services they might have been waiting for all year. Meet them half way with the mindset of creating return business year round. Grant your customers’ expectations and reward them with a solid bargain, and they’ll likely come back for more throughout the year.
Try not to reuse your marketing idea from last Christmas word for word. This may be obvious, but it’s worth mentioning especially because everyone (including marketers) gets so busy during this time of year that they fall into the trap of replicating the same ideas. Try this:
- Create a unique marketing slogan
- New visuals for your ad/display
- Implement a contest
While small business may not have the same financial resources the big-box brands do, they certainly can compete when it comes to creative holiday marketing.
Put Customers First
The holidays are beloved for bringing friends and family together, but they can also be a time of great anxiety and stress for people. Prep your customer service member of what to expect and how your team will offer both a positive experience and a helping hand for each type of customer.
In addition to offering great products and services, make sure they also offer usable help or solutions to various holiday dilemmas. By including both of these types of experiences into your holiday marketing, you’ll appeal to more customers and their unique sensibilities.
Now go and create an amazing experience, great campaigns and a memorable Holiday season!