This holiday season, both online and offline, gift cards are going to be hot ticket items!!! According to research by CEB TowerGroup, gift card sales were anticipated to reach $140 billion in 2016, and spending has increased annually by around six percent since 2005. It’s clear why more business owners have been looking into how to sell gift cards in their store, cafes, and restaurants.
Gift cards are a great way to introduce new customers to your business. When they come in, 72% of people will spend more than the value of their gift card, as high as 22% more, based on our findings.
90% of gift cards are redeemed within the first 60 days after they’re gifted, selling them at your store during the holidays could give your business a nice boost in sales during the first two months of the new year.
Here are some tips on how to sell gift cards to suit your individual business needs:
How to promote gift cards
Put simply, if your customers don’t know you offer gift cards, they can’t buy them. Try sending a “Fall Preview Email” to your customers to let them know about your gift card program and other cool items they can look forward to. Create fun campaigns that include photos of your gift cards with your products, and mention any customer promotions. Alternatively, try creating an online contest, inviting people to take selfies with their gift cards, tagging your business for a possible prize.
How to sell gift cards in person
There are a number of strategies for how to sell gift cards in your store, restaurant, cafe, or business. Here are a few techniques to help boost gift card sales this holiday season:
- Visual display and signage — Give your gift cards pride of place next to the register to maximize gift card sales.
- Training — Train your employees to “upsell” at the register.
- Gift card promotion — Consider sweetening the deal by offering a gift for the person buying the gift card. For example, “Buy a $50 gift card and get a candle for yourself.” Or offer a discount for the gift card, such as selling a $100 gift card for $80.
How to sell gift cards on my website
If you have a website, make sure you call out your gift cards in a prominent place on your site. We’d suggest a pop up window, up sell window upon check out, or a banner image on the home page. If you have e-commerce on your website, you can add gift cards as an item in your inventory.
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