DEVELOP A BRAND
As it is the case for all businesses, nonprofit organizations find themselves competing for the money of their supporters. This can best be done through creating a brand. Marketing a nonprofit requires the company to clearly understand its constituents, design programs which suit the program’s needs, measure the satisfaction of the constituents with the company’s programs, and then use these results to fine tune the program. Once the program of the organization is clear, the organization will be able to present its service and brand to potential supporters. One of the ways through which a brand can be strengthened is developing a slogan. Through regular and consistent branding messages to the public, a nonprofit can generate a public reputation and personality which will help create brand awareness both online and in daily life.
LEVERAGE SOCIAL MEDIA
There are plenty of potential donors; however, you need to present a compelling story behind the mission of the organization so as to get them to choose your nonprofit organization over the many others out there. When crafting the story of your organization, think about including the motivation at the back of your organization. You can also put the focus on previous successful objectives or events with highlights of how you and your organization have been able to help the needy. Marketing nonprofit organizations using the social media requires you be to convincing and very creative.
Work with your sponors and donors to create peer-to-peer fundraising campaigns (where supporters create fundraising pages and share them with friends and family) are popular with nonprofits of all sizes. A big reason why is that nonprofits can reach far more people through peer-to-peer campaigns.
PROVIDE TOP-SHELF CONTENT
Take the time for making relevant, actionable and high quality posts for your fans and followers on your social-media pages. Use interesting titles, do the opening with a hook, put concise content in the body, and conclude with a call-to-action. Attaching current events to your content is a great way to intrigue interest and make the posts compelling. Ensure that you don’t over post because needless spamming can easily ruin your online-presence. By creating valuable pieces of shareable content, your organization can passively gain visitors and brand awareness for a sustained period of time.
Incorporate cross-promotion methods into your marketing plan. Team up with local business and create an open line of communication for both parties to benefit from.
Utilize direct mail, email marketing and marketing materials at your events.
The key to attaining success when it comes to community outreach is consistence. Agree on the programs that suit your mission best and work on them until they stabilize such that they are being done every year. People love to know and/or see how their money and time are being put to use. Seeing their donation’s results continue every year that passes makes them feel good. It requires you to ask your constituents what programs help them so as to be able to serve their needs appropriately.
ACTION ITEM CHECK LIST:
- Leverage your website, blog and linkedin network
- This will help you grow your donor pool and raise awareness of your cause
- A blog and social media may sound time consuming but IT IS A MUST and there are many tools to make this process easy for you
- Leverage your social media account
- Establish an annual marketing budget
- Create a marketing calendar with quarterly events to help publicize for non-profit
Marketing a nonprofit organization requires a great deal of time commitment in order to produce meaningful results. If you happen to run a nonprofit organization such as a food bank which doesn’t have anyone with the expertise or time to conduct the operations properly, consider employing someone outside your organization. If you have got a limited budget, you can employ a freelancer instead of a full-time employee. Proper marketing will help to increase the number of donors and volunteers to your organization.
Referenced from Marketing Tips by Lindsay Nichols.