Here are some ideas of Marketing Ideas you can use for your business:
1. Pass out treat-filled trick-or-treat bags with select samples of products you sell!
You can buy small bags and fill them with a few product sample or products related to services you offer and maybe a bit of candy as a sweet addition. Add a business card in each bag or a coupon for a return visit and hand them out to paying customers.
You can also give out a code word (“Trick or treat,” “Boo!” etc.) on various social media sites like Facebook and Twitter that customers will need to say when they come in to get their goody bag.
2. Create themed bundles.
Regardless of what you sell, you can cash in on the spirit of October by bundling some of your products together and giving them fun names. For example, if you sell food items, put some complementary items together and call it your “Thriller Survivor Kit.”
If you sell jewelry, put a few of your bestsellers together and call it the “Halloween Hottie” bundle. Discount your bundles $5-10, and you’ve got a brand-new way to promote old products.
3. Hold flash Halloween sales throughout the month.
This will only work if you already have an established email database and/or a strong social media presence with a decent amount of followers. Tweet/Facebook/email out the information on your flash sale, which would normally be for a very limited amount of time that same day.
For example: Hurry! Today only between the hours of 4 and 6 p.m., MST, get 31% off our entire line of products. Use code 31OFF.
4. Create Halloween-themed social media posts.
While staying relevant to what you sell, try to mix in some fun, Halloween-themed posts. For example, a local bar could post recipes for spooky cocktails followers can make at home, a clothing store could ask who’s the most stylish Halloween movie villain and post pictures for comparison, and a pet store could ask what the best costumes are for pets.
Make it fun and interactive to encourage more followers to engage with you. While social media marketing is a year-round tactic you can (and should) use, putting a Halloween spin on it is how you can get in on the excitement of the season.
Followers get bored — don’t let them by capitalizing on seasons, holidays, trends, and special occasions.
5. Decorate your store.
Your storefront window is the perfect place for a holiday display and a great opportunity to showcase any October specials you’re having. The interior of your store is also fair game.
Whether it’s cobwebs and spiders or black cats and pumpkins, getting into the spirit of October can give your store a fun and festival feel.
6. Hold a “dress up for a discount” incentive.
Whether you do this solely on Halloween or throughout the entire month, offer customers a chance to get 31% off their total purchase over ‘X’ amount or on one item of at least ‘X’ value.
Take a picture of the customer, with their permission, and post it on your social accounts. This is a fun way to drum up business and a great incentive for your customers to come in and purchase immediately.
7. Hold a “show us your best costume” contest.
Use Facebook to hold a virtual Halloween costume contest where customers post pictures of themselves dressed up. (Or their pets!) The photo with the most ‘likes’ at the end of the time frame you specify wins a gift card to your store.
The best Halloween marketing ideas are ones that take a two-fold approach — so be sure to offer a consolation prize to your followers, which could be anything from 31% off with a promo code or a $5 gift card to your store.
This will help entice not only the winners of your Halloween costume contest to return, but everyone else too!