The third part of this article will concentrate on the meta tags area of the optimization for Google. I will mention them in the order they should normally appear in the source code. I will review 4 essential meta areas.
The title, the most important
Why? Because there are 3 elements in SEO:
- The listing (were title is the main element)
- The click-through (were title is the main reason)
- Conversion (which is the object of all optimization work)
The title of anything, an email, article, facebook post, etc. is how someone determines if it’s worth their time. So make it worth their time while covertly, helping your seo rankings!
Used by Google to create a text summary in describing the page if available, so make sure the content of this tag is friendly to the searcher, not the search engine. If you are in a competitive market, this tag is not taken into account, but you should have it for your visitor. An average length of 150 characters is good.
Google actually uses this tag against you, by that meaning it is used as a spam check point for the page content. Also, do not include your niche keywords here, as you will be given your competition tips about your optimization. Put your main keywords across the content instead. Here use an average of 200 characters.
Make sure you are using different sets of keywords per page, in other words, that they are unique to each particular page.
The Image Meta Data
Here’s a screen shot of an image on our page and the data on the right you have access to change. Change the file name to a keyword and a the phrase or keyword to the title, alt text and description. Another element of the picture meta data section for any imagery you publish. This one tells the browser what to do when it encounters certain characters in your pages.