This part of this article will concentrate on the link areas of the off-page optimization for Google. I will review 5 essential link areas.
Reciprocal linking does not have the effect it used to
If you are asking for links right now, stop sending automated link requests. Instead, focus on getting natural links from related sites by using link bait, in other words, content that is worth linking to because of its value. When offered a link from partners, make sure their page doesn’t have:
- More than 100 links already in it
- Look for 20 links max when possible
- Also that their site is related to the theme of yours
- At last, check that you are getting traffic from the link, or drop it.
Article swap and article partitioning
Engage in article swap with link partners, and break articles in parts to create a series of them for your visitors to follow (partitioning). Include comments when applicable in all articles (in a different color to distinguish, hint: blue) since it gives visitors great commented content and overcomes duplicate content penalties.
Your internal linking structure.
Your link campaign goals.
Set yourself some achievable goals when it comes to links. Be realistic, and try to get one link exchange, article swap, directory submission, forum comment, etc. per day. Verify quality of all links, and use the no follow link attribute or directly remove all links from any site with 100 or more links on their page that is not an authority site.
We hope these articles are helpful to you and your SEO Campaigns. If you have more questions or want some help reviewing your campaigns, reach out to us. We love helping businesses improve their marketing.